People in the advertising industry are paid thousands upon thousands of pounds a week to produce work of such eye wateringly dull and unoriginal quality it would shame even Jonathan Ross.
People in Devon are paid (probably) below minimum wage and create brilliance like this.
If you let any major ad agency rebrand this shop it would do an expensive focus group on what people 'feel' when they get their passport photo done, and what 'aspirations' they have for said photo. Then they'd commision some horrendously dull photos of people in fields having their passport photos taken, add some smiling kids, and have some track by sigur ros playing throogh a nearby speaker.
This shop in Devon has gone down the alternate, and entirely more effective route of saying, "do you have a sense of humour about this boring menial task? No? well fuck off to Boots to get yours done then."
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